What I read this week – Nov 8, 2022

By Adam Brownstein in Tokyo, Japan

Book of the Week: The Personality Brokers: The Strange History of Myers-Briggs and the Birth of Personality Testing by Merve Emre

On a misty Big Sur morning in 1995 I sat with 50 other GMs @ Noah’s New York Bagels in a tranquil lodge overlooking the sea. We were there for our baking empire’s first (and, as it happened, only) offsite. It was there that I was administered the Myers-Briggs Personality Type Indicator assessment for the first time. I was qualified as a “ENFP”, generally gregarious, highly empathic and “eager to please”. I have since taken it four more times (Microsoft, buuteeq.com, Booking.com and Partnerize).

I somehow imagined that Myers-Briggs was concocted in an ivy-laced ETS lab in Princeton. The origins, noted with great detail and cunning insights by Merve Emre, are different and wildly intriguing.

Also . . .

Why the past 10 years of American life have been uniquely stupid (The Atlantic)

Tokyo begins recognition of same-sex partnerships (Japan Times)

Hyperscalers Report Quarterly Earnings (Clouded Judgement)

To Bless the Space Between Us (Jonathan Sacks)