The Yakumo Avocado: How supply side economics and aspirational whims shape consumer behavior in Japan

One Saturday afternoon in October 2001 I found myself in a state of dire panic.   My shpilkes were out of balance with the otherwise whimsical background of Meguro Station.  It was filled with carefree couples and young families stocking up on piping hot oden, bitter and bony sanma and other soothing dishes to usher inContinue reading “The Yakumo Avocado: How supply side economics and aspirational whims shape consumer behavior in Japan”